Earthwell

Domains

Identity
Social Proof
UI

Forma

Familiar
Communal
Fresh
Easy

2022        

Commissioned

A background pattern with abstract, organic shapes in light green tones.

Digest

Earthwell is an established local zero-waste store located in the vibrant heart of San Diego. The revitalized brand image infuses a playful essence that reflects its youthful community, Kensington. Inspired by the mod design movement, the rebranding brings a fresh, contemporary appeal while paying homage to the environmental movement of the 1970s.

Ideation

My aim is to offer a glimpse into the Earthwell world by tapping into the familiar. Through an eco-conscious and communal ethos embedded in the logo and brand, I accentuate the vibrant essence of its patrons and the youthful Kensington community in San Diego where it resides. To enhance this vision, a handwritten quality with playful blob illustrations are considered to accentuate the charm and liveliness of the brand.

Logo concepts and sketches for "Earthwell"
"Earthwell" branding with a green theme, product imagery, and color palette.
A person holding a white tote bag with green handles and the "Earthwell" logo.
Business card for "Earthwell" with a green logo and contact details for Kris & Katrina Oprisko.
"Earthwell" website homepage featuring products and sustainability focus.
View Figma Prototype

Mobile Website Prototype

The web experience showcases the essence of the zero waste movement with a minimalist approach, highlighting the handwritten quality of Grato Marker, a display font, juxtaposed with Source Serif for the body copy.

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